3 Key Steps to Building Your Marketing & Communication Plan

3 Key Steps to Building Your Marketing & Communication Plan

June 4, 2025

11:30 - 12:30 Central via Zoom 

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It is time to talk, learn and connect with industry experts across all disciplines to develop a proactive marketing/communication continuum to keep your company top of mind. 

Learn from our panel, work smarter and stay top of mind.

Learner outcomes:

• Discover the key elements to developing and implementing your brand journey
  

• Understand how outsourcing and automation can support your marketing and communication efforts
  

• Learn how to develop your marketing calendar using multiple marketing channels

Meet Your Panel: 

Kate Nash, Raining Rose (Supplier)

Today, Kate serves as the Director of Business Development. In that capacity, she forms new strategic partnerships with distributors in the industry, assists the team with leveraging sales automation technology, and works to spread the Raining Rose “orange vibe” of energy and optimism. Kate currently serves on the board of PromoCares.

Kate Nash started her professional life in newspaper journalism and marketing for higher ed and the tech industry before joining Raining Rose as top marketing leader in 2019. Kate leveraged her multi-industry background to partner with leaders on a new Raining Rose Promos brand and has also worked to support sales growth at the company through marketing strategies and sales partnership.

Amy Pentola, PromoPulse (Service Provider)

Amy Pentola is a force when it comes to taking care of clients and managing projects across various settings, including ad agencies and promotional products companies. Amy’s core belief is in solving business problems while simultaneously building strong relationships. This has allowed her to gain valuable experience in all aspects of the promotional industry, from working as a distributor and supplier to serving as a tech service provider. 

Amy is a foodie and appreciates exploring new restaurants in and around Kansas City, her home base.  She enjoys traveling with friends and family and is an avid sports fan.

Amanda Clay, Walker-Clay Inc. (Distributor)

Amanda Clay is an innovative leader in the promotional products industry, bringing a dynamic and customer-focused approach to her role at Walker-Clay, Inc., a women-owned distributor based in Massachusetts. With a Master of Advertising Specialties (MAS) and a deep understanding of branding, product customization, and client relations, Amanda excels in delivering creative and high-impact promotional solutions.  

Known for her proactive problem-solving skills and ability to handle unique client requests with ease, Amanda thrives in fast-paced environments, always ensuring top-tier service and seamless execution. Her passion for innovation, combined with her strategic mindset, makes her a driving force in the industry.