How to Sell Licensed Products, Presentation Packaging & Tournament Sponsorships

Evolving Your Business

"How to Sell Licensed Products, Presentation Packaging & Tournament Sponsorships"

Differentiate yourself with an expertise in a niche business

September 12, 2024 

Developing an expertise within the branded product industry provides added value to your customers and helps you distinguish yourself in a busy marketplace. Distributors that lead with a specific expertise set themselves apart from their competition, become the “go to” for that niche and thrive.

Join us as three industry suppliers with deep expertise in niche areas make up our panel.

Their insight within their niche will provide opportunities for you to grow your business through strategic, niche-based opportunities using branded products.

Niche business panelists:

• Tyler Streich from Larlu providing expertise in working with licensed products (from sports team to retailers and everything in-between)
  
  
• Chip Groth from Ball Pro providing expertise in working with organizations that host tournaments (from golf to fishing and everything in-between)
  
  
• Tessa Trumble from Woodchuck providing expertise in the art of presentation packaging (from custom boxes to ribbon and everything in-between)

Learning objectives:

• Understand what a niche business is
• How to become an expert in a niche business and be known for it
• In depth learning into three different niche business options

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Chip Groth - Sales/Distributor Services Ball Pro & Diversified Quality Kitchenware

Chip has been involved in the promotional products industry for over 30 years, building his own sales account portfolio from the ground up. Chip also has 30 years working in the Not for Profit, and consulting Not For Profits on fund raisers, sponsorships, and tournament for Not-for-Profit sector. Chip has raised tens of thousands of dollars selling sponsorships- and recommending the promotional products that help clients and business raise their profiles in their communities. Chip is with Ball Pro Promotional Sport group, a PPAI top 40 supplier, and heads up the distributor services area.

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Tyler Streich - Senior Sales Manager, LarLu Promotional Products

Tyler has been in the promo industry for 7 years, diving straight in after graduating college in 2017 from Winona State University. It was in Winona where he discovered the company WinCraft, the parent company of LarLu who sells licensed hard goods to most major retailers, pro teams and colleges, as well as serving as the oldest hardgoods licensee of the NFL. Tyler enjoys building relationships with both his distributor customers, as well as other industry suppliers. He is always excited to help brainstorm new ideas and opportunities with his customers. Tyler enjoys spending time with his fiancée Megan, and their two Irish Doodles. He currently plays in two adult baseball leagues in the summer, and loves finding time to hit the golf course or be on the lake.

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Tessa Trumble, Director of Strategic Partnerships, Woodchuck

Tessa has nearly 20 years of experience in the branded merchandise industry and is a seasoned expert on the supplier side as well as spending some time as a distributor. As a strategic partner to distributors, Tessa has honed a deep understanding of the industry's trends, from innovative product development to effectively growing supplier/distributorship relationships. As a panelist, Tessa is excited to share their expertise and offer valuable perspectives on using Woodchuck USA's products to grow your sales.