Special Edition Wild Wednesday Webinar


July 01, 2020
11:30 AM - 12:15 PM
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Webinar - At Your Own Computer



Requires sign in to UMAPP's website.  UMAPP's website accounts are individually based (not company based).  Staff of UMAPP member companies create their own, indivdually-managed account for access to the "members area" of our site).  Visit our home page ( for the link to create an account if you don't already have one.  

“Utilizing TRUE CUSTOM Apparel to Diversify & Differentiate”

Presented by Michael Snyder, V. P. Sales & Marketing, Bishop Custom Apparel

We will present compelling case studies on how clients have effectively leveraged the unique capabilities of Bishop to expand their existing business with current clients, break into new markets, increase their margins, and set themselves apart from the competition. Critical with the current Covid-19 landscape, we will also explain how the unrivaled Edwards/ Bishop combination can help to diversify your portfolio to attract and land lucrative and stable large uniform programs.

With over 300 years of combined expertise, Bishop’s will become a seamless extension of your firm, providing everything from advanced trend analysis and photo-real design services to truly global custom apparel and accessory prod. options.

Attendees will learn:

  • Understand the TRUE CUSTOM process to comfortably insert Bishop into your GTM strategy
  • Learn how to exploit the robust marketing content available to you
  • Learn how to use and market the Bishop staff as extensions of your operation
  • Have a clear understanding of “what do I do next!” when you inevitably think of opportunity!

 1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.

About Michael:

Michael began his career as the 4th generation in his family owned clothing store, Snyder's of Oconomowoc.  Michael has been in the corporate apparel market for over 25 years, keying on ASI Distributors, Uniform, Decorators and Sporting Goods accounts. He was the Director of Merchandising and Marketing at Tri-Mountain. Thereafter, he was the Vice President of Sales at Hartwell Industries for 3 years, also acting as National Accounts Director.  From 2011 to 2018 Michael was the primary architect of the Trimark/ PCNA Apparel launch and managed North American apparel operations as V. P. of the apparel division.  Since 2018 Michael served as V.P. of Sales and Marketing for Bishop Custom Apparel, and was instrumental in their late 2019 strategic sale to Edwards Garment Co. 


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