Wild Wednesday Webinar


March 25, 2020
11:30 AM - 12:30 PM
Add to Calendar


Webinar - At Your Own Computer


Wednesday, March 25, 2020 

11:30 am - 12:30 pm 

“Managing the Y & Z Market”

Presented by: Seth Barnett VP, Strategic Partnerships - AIM Smarter, LLC

Generation Y, known as the Millennials, and Generation Z make up more than 1/3 of the global consumer market collectively.  With that number continuing to grow these generations are changing the way we operate our businesses.  Community and corporate leaders must be proactive in integrating young talent into the workforce to foster cohesion between generations.  They must also address the changing economics of these groups as a means of better preparing for the company’s future.  Based on Seth Barnett’s best-selling book, this session looks at the variety of younger groups now in the workforce and the functionality of their buying markets.  As these groups continue to challenge our businesses, it is important to look at technology, social media, selling adaptations and hiring strategies in order to stay ahead of the competition by drawing and retaining new clients and new buyers.

Attendees will learn:

  1. The variety of younger groups in the workforce and the functionality of their buying markets.
  2. Technology, social media, selling adaptations and hiring strategies to stay ahead of the competition.
  3. Drawing and retaining new clients and new buyers.

1 CAS Credit when you submit your PPAI Pin Number with your survey.

About Seth:  Seth Barnett is an eight-year veteran of the promotional products industry and is considered an expert on cooperative marketplace success and organizational development.  He is the VP, Strategic Partnerships for AIM< LLC, the largest distributor organization in the industry.  Seth regularly speaks across the country to professionals in various industries about how to engage with and adapt to changing markets and has presented many new theories on consumerism, leadership and operations.  He has appeared in numerous publications across the U.S. and U.K. and is a best-selling author.  He holds a Bachelor of Science in Management, a Masters in Public Administration and Law and is a Doctoral Candidate in Organization Development.  He is a regular lecturer at many institutions of higher learning.

   Requires log in to member account


February 26

Harriet Gatter (Accounting Support, LLC) "What Order Management & Accounting Software is Best Suited for Ad Specialty Distributors Today" 

March 25

Seth Barnett (Aim Smarter, LLC), "Managing the Y&Z Market"

April 29 

Ben Baker (Your Brand Marketing) "How to Dovetail Promotional Marketing with Overall Marketing Campaigns" 

May 27

Charity Gibson (Peerless Umbrella).  Topic to be announced! 

June 24 

Gloria Lafont (Action Marketing Co.) Topic to be announced! 

July 29

Kirby Hasseman (Hasseman Marketing) Topic to be announced!

August 25

Bill Petrie (Promo Corner) "Finding your voice to stand out in a crowd" 

September 30 

Bruce Bolger (Enterprise Engagement Alliance) Topic to be Announced!

October 28

Brett Garan (Edwards Garment) Topic to be announced! 

November 18

Bobby Lehew (commonsku). Topic to be announced! 

December 16

Roger Burnett (Social Good Promotions). "Podcasting to Generate Sales Leads"