Tuesday Learning Lab


January 19, 2021
11:30 AM - 12:30 PM
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Requires sign in to UMAPP's website.  UMAPP's website accounts are individually based (not company based).  Staff of UMAPP member companies create their own, indivdually-managed account for access to the "members area" of our site).  Visit our home page ( for the link to create an account if you don't already have one.  

“Power of the Inbox”

Nicki Witek, Founder, Wellspring Business Solutions

 This presentation will take you step-by-step through the keys to effective email marketing - from revealing how to use content to support your sales efforts, to insider tips and techniques and the design elements that work (and those that don't)!  Whether you are looking to finally commit to getting started with email marketing or you know there are some best practices you missed when starting out, these tips will get you off and running (or continuing to run) on the right foot!  Are you ready to harness the power of the Inbox? Do you want to see the true magic that email marketing can do for your business? Then you will not want to miss this presentation!

Learning Lab attendees will learn:

  • The key elements to successful design and deliverability of your email campaigns
  • How to write your email: developing content that builds a connection with your audience
    • Designing your call to action in order to produce emails that convert


1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.

About NickiNicki Witek is the founder of Wellspring Business Solutions. Her passion is helping small businesses grow. Having worked in sales and marketing for over 15 years, her corporate background in promotional merchandise and eCommerce taught her a thing or two about how to effectively connect with and engage a brand audience. As a Certified Email Marketing Specialist, she thoroughly understands the ways that email marketing works. Through consultation, training and managed services, I help businesses deepen the customer relationship and develop those relationships into repeat, loyal and trusting customers.  When not developing digital content for her clients, she enjoys spending time with her family (her husband, 3 kids and black lab Maddie), "glamping" and watching her son play football, baseball and basketball. 


REGISTER here (requires sign in to UMAPP's website)


UMAPP's website accounts are individually based (not company based).  Each individual staff person of a member company is encouraged to have their own website account to access the members area of the site.  Click the ilnk above to create an account if you don't have one and watch for an email approval from the UMAPP office.