Wild Wednesday Webinar

December 20, 2017
11:30 AM to 12:30 PM
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Webinar - At Your Own Computer


“How Do You Create Value?”


Discover how to progress from offering commodity pricing to premium pricing by increasing the value you deliver.

How do some companies and brands take price out of the purchase decision equation?

Full of examples, this presentation guides you through the stages of value and price from commodity to goods to services to experiences.


Learning Objectives:

• Know what business your are in

• How to Avoid the Commodity Trap

  • What secrets do you need to learn to become a value-creator?


  • Earns 1 CAS Credit if you include your PPAI Pin Number when you complete the survey at the end of the webinar. Your regional executive director or PPAI Education Department can help you find your PIN Number.


Paul Kiewiet MAS+ is an industry speaker, writer, consultant and coach and is also the Executive Director of the Michigan Promotional Professionals Association. The founder of a sales promotion agency, he built brands for Whirlpool, Kellogg’s, Borden, Coca Cola and others. He was inducted into the MiPPA Hall of Fame and the PPAI Hall of Fame and served as Chairman of the Board of PPAI in 2007. This is one of his favorite presentations and he hopes you’ll enjoy it.



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