Fire & Ice Show 2018

May 09, 2018
10:00 AM to 2:00 PM
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US Bank Stadium
401 Chicago Ave, Minneapolis, MN 55415
Minneapolis , MN 55415







Show directory (PDF booklet) 

Product Pavilion Entries (PDF - photos and descriptions) 

Distributor Survey - Post Show

Exhibitor Survey - Post Show






Table of Contents - Click the topic to go to that section.


EXHIBITORS - Show registration and exhibitor information 


DISTRIBUTORS (show attendees) - Show registration, list of exhibitors, and show information 


TAILGATE PARTY  | May 8  | 5:00 pm to 8:00 pm 


TRAINING CAMP  | Seminar with Maureen Bausch | May 9  | 8:30 am - 10:00 am 






PARKING AND MAPS - Which gate to enter for the show - best places to park   - Security check coming into the show






Champion Show Sponsor ..................................

Touchdown Sponsors.........................................
Photo Booth Sponsor (Tailgate Party)................  

Professional Development Sponsor
Maureen Bausch, CEO of the Super Bowl
Host Committee - Keynote Speaker..............................................................


Product Sponsors ..............................................

     Journal Sponsor/Playbook
     (Show Directory) 


     Lip Balm Sposor

     Pens Sponsor



     Hand Sanitizer Sponsor



Champion Show Sponsor - Product Entry


 Show Bag Sponsor



Lanyard Sponsor







Exhibitor Registration - CLOSED


Exhibitor Show Information 


Floor Plan with exhibitor assignments - (PDF)  


Need another name badge?  EMAIL the UMAPP office


Sponsorship Registration Form (PDF) -CLOSED 


Product Pavilion Registration Form (PDF) -CLOSED


Full Exhibitor's Kit from Brede Expo Services (order extra tables, electrical, ship freight, order additional booth furniture, etc).  


Electrical Form Only  - US Bank Stadium Form 


Shipping Guidlines (see below for advance shipping form)


Shipping - form to ship advance to Yellow Freight warehouse for delivery to show and your booth; form for shipping to show site (read instructions carefully).    


Return shipping - bring your UPS or FedEx labels, prepare the package, call in the shipment, and bring your packages to the Verizon Gate on the concourse (show entrance).   Stadium staff will bring the packages to the loading dock for pick up the next day.  


Exhibitor Email with Show Specifics - Important Information






Venue Address: 

US Bank Stadium | 401 Chicago Ave, Minneapolis, MN 55415



DISTRIBUTORS - Show Registration

Click the "Register" icon to the right to register for the Fire & Ice Show on May 9, and sign up for the Tailgate Party, Stadium Tour, or Seminar at the same time. 
Deadline:  May 1, 2018 


Who should attend this show?    All staff of any promotional products company.   UMAPP members are invited to attend for the full show hours (10:00 am - 2:00 pm). 

What is a UMAPP Member?  It is a company who is current on 2018 dues.  UMAPP is a trade association, so all of its members are COMPANIES in the promotional products industry.    All staff within each member company is considered a UMAPP member.   Companies apply for membershp via our website ( and qualify by having a current ASI, PPAI, or SAGE number.    Not sure if your company is a member?  EMAIL the office to inquire.  

  • This is a distributor-only show (no customers or end buyers, please).  
  • Staff of any member company can register as a member and attend for the full show hours of 10-2. 
  • Nonmember distributors are invited to attend from 12:00 noon - 2:00 pm:  
    • As long as they have a current ASI, PPAI, or SAGE number - or - 
    • Have been invited by an exhibitor as one of their valued customers (must list the sales rep and company who extended the invitation).  
    • The reason for this is because this show is not open to the general public.  It is a promotional products trade show for companies and individuals established in the industry.   The exhibitors that are at this show are expecting to do business with established and professionals in the promotional products industry.   



UMAPP headquarters hotel will be the Radisson Red Minneapolis, just 1-1/2 blocks from the US Bank Stadium.   Rate will be $129 per night plus parking. 

  • The hotel block expires on April 13.
  • Call 612-252-5400 for reservations. 
  • Be sure and ask for the UMAPP block.  





  • All show attendees will enter through the Verizon Gate (East Entrance). This entrance will be marked by flag signs (from Showdown Displays), and is on the corner of 11th Avenue South and 5th Street.  If parking at the Fleet Farm ramp, you must walk around the left side of the stadium past the Ecolab and Polaris gates, and continue on to the Verizon Gate entrance.  

  • Everyone will go through security at that gate. 

  • On show day, the less items people bring in when going through security, the better!  Bags are allowed - the stadium does not follow the NFL bag policy for private events -  but they will be checked.  

  • Bring a picture id.  

  • On set up day (May 8), exhibitors may enter the loading dock IF they have a pre-printed dock pass (provided in advance to exhibitor show staff).   

    • Exhibitors must quickly unload and be expected to have a car search by stadium security.  

    • Then the car must be moved immediately to a parking ramp in the area (see below for a link to the parking map - there are 2 best options).   

    • Exhibitors returning to the stadium to set up will enter through the Verizon Gate.  

Parking and where to enter the stadium  - There are two best options for parking.  The 1010 Ramp is the closest to the Verizon Gate (scroll to the bottom of the map) - which is the entrance to the UMAPP Show on the EAST side of the stadium.  The Mills Fleet Farm Ramp is closest to the headquarters hotel, The Radisson Red, and is on the West side of the stadium. This is a walk of a few blocks from the Fleet Farm Ramp around to the Verizon Gate entrance.    Note:  You are NOT able to take the skyway from the Fleet Farm ramp into the stadium.  It takes you to the wrong entrance, and it will be locked.  Exit the ramp at street level and walk over to the stadium area, around the left side to the Verizon Gate.  


Skyway Map - Note - you cannot take the skyway directly into the stadium.  Before coming to the stadium, you must exit to street level and continue on the sidewalk to the EAST side of the stadium to the VERIZON GATE entrance.  This entrance is on the corner of 11th Avenue South and 5th Street.   See Map.


Venue Address: US Bank Stadium | 401 Chicago Ave, Minneapolis, MN 55415.  GPS this address and it takes you to a different gate than where you actually need to enter.  Park at the Fleet Farm Ramp or the 1010 Ramp  (map above) and then walk to the Verizon Gate entrance for our show.



Questions:  EMAIL the UMAPP office.