Fire & Ice Show 2018

May 09, 2018
10:00 AM to 2:00 PM
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US Bank Stadium
401 Chicago Ave, Minneapolis, MN 55415
Minneapolis , MN 55415




Register by January 31 for the Best Discounts 

Floor Plan - choose your booth space.  Provide your top three choices during registration.  The show will be located on the concourse level of the stadium.  
Note:  (1) Line description for the Playbook (show directory) must be submitted during registration or by March 5 in order to be included.   (2) Headquarters hotel:  RADISSON RED MINNEAPOLIS.  Cost: $129 per night plus taxes and parking.  Call for reservations and ask for the UMAPP block:  

(612) 252-5400

Scroll down for more show information.   

The "Tailgate Party "
Plan for an exciting evening the night before the show at the Truss Bar in US Bank Stadium.  More to come, but anticipate great conversations, good, beverages, and there are rumors of full stadium tours for interested people.  

Stayed turned for more . . . 

"Training Camp"
Professional Development
Maureen Bausch
Chief Executive Officer
Minnesota Super Bowl Host Committee, 
 May 9 
8:30 - 10:00
US Bank Stadium Buffalo Wild Wings Suite

Maureen has more than 25 years of experience creating and building brand awareness working  as an executive for the Mall of America, Minnesota's biggest tourism destination, and holds  unmatched skills in marketing Minnesota to the world. 
Prior to joining the Minnesota Super Bowl  Host Committee as Chief Executive Officer, Maureen had been with Mall of America since 1990, starting in public relations and moving up to Executive Vice President of Business Development. She was instrumental in building the mall into a national retail destination over the past 25 years. She has extensive experience in creating and building brand awareness, managing large-scale events, marketing and sales, media relations and guest services earning her a spot-on Advertising Ages Top 100 Marketers list.

There will be a number of sponsorships available!  

Watch for more information to be available soon.  
  • Hotel Block - UMAPP headquarters hotel will be the Radisson Red Minneapolis, just 1-1/2 blocks from the US Bank Stadium.   Rate will be $129 per night plus parking.   A reservation link will be available soon.   The hotel block expires on March 9. 
    • There will be an alternative location available as well.  More information coming. 
  • Incoming Freight - you may have heard . . . but no need to panic . . .  that US Bank Stadium does not accept any advanced shipments of freight for the show.   We have options for you!   
    • Advanced shipping through Brede Expo Services (Yellow Freight).  
    • Shipments may possibly be made through UPS, FedEx, or a private carrier to delivered on set up day.   More details to follow. 
  • Loading Dock - again, you may have heard that the loading dock is a distance from the concourse (show floor).   Not to worry!  We will make this as easy for all of  the suppliers who need to unload and move freight upstairs to the show floor.  It's not that far . . and we will have large flat beds available for use.   
    • The loading dock is easy to spot from the outside of the stadium, and we will have signage.  
    • It is for unloading only and then cars must be moved.   Each exhibitor will have a loading dock pass emailed to place on the dash in order to gain access through the security guard.  Again, it is not a parking pass.  There is no parking or leaving vehicles inside the dock.  
    • We will have people available to help load freight onto the flat beds and take your freight to your booth ~ or ~ help you unload onto the dock and you can go park your car and return to pick up the freight with one of our flatbeds.
    • There is a large freight elevator a short distance from the loading dock.  
    • All in all, it is less than a 10-minute process to get freight from the loading dock to the concourse, depending on your booth location.  
  • Parking Downtown - there is ample parking in various locations around the vicinity of US Bank Stadium.   Parking maps will be made available to everyone.  The most common place to park, and closest, is the Fleet Farm ramp by the stadium.  To look ahead, you can Google this and find out more information.  It is a short, 5-minute walk from the ramp to the stadium.  

The UMAPP Fire & Ice Committee consists of a large number of people who are working hard to make this a seamless and exciting event.   

Watch as more information unfolds . . .  and let us know if you have questions!