Articles

"I Think It Is Time"

 

I hope everyone is enjoying their summer and having an opportunity to enjoy the great weather, good friends and all the fantastic things our region of the country has to offer.  UMAPP is very excited to announce that we are signing a contract to hold our Booth Show at US Bank Stadium in early May 2018.  This will be a fantastic venue for all of our supplier members and distributors to showcase what they have for 2018 and really celebrate Minneapolis and what it has to offer!

We will be putting together a vibrant and dynamic team of people to make this event one-of-a kind. The ideas and concepts are really starting to flow amongst the board but we need participation from our members to really make this something special! In the coming weeks, we will have an opportunity for our membership to join our Booth Show Planning Committee and we will be kicking it off with a meeting and Happy Hour social at the stadium or nearby.  Please stay tuned for more information on this event.

The kickoff of this event really ties in closely with my main topic of this column.  I am not very Social Media savvy… I do not have a Facebook account (sacrilege, I know) and have only dabbled in Twitter.  I have a solid LinkedIn presence and just opened an Instagram account this past week.  It is all very daunting. There are a few reasons I am slow to this process- age may be a bit of a factor- I will be 50 in about a month, there is some fear that I don’t know what I am doing and will post something incorrectly or maybe I just am a bit too nostalgic… ahhh the way it used to be. 

Well, I have finally decided that it is time to put away all of these excuses (and that is what they are) and join the club- folks this is the way we are going to be communicating for the foreseeable future.  I have really started to delve into this world of Social Media over the last 6-8 weeks and it is clear that I am missing the boat when it comes to my personal branding and what we need to do for UMAPP and our companies.

I realize this is not an easy task - we have had a Facebook page at UMAPP for several years and have tried to be consistent, but it is challenging.  What is required is for someone to take it upon themselves to see the importance of this venue for promotion and running with it, right??  We all want to have someone within the clients we work with who champions our cause and really supports our products and believes in our ideas and what we bring to the table.  The same has to be done at UMAPP and our organizations - we need to step up and champion this avenue of communication because this is the future.  There is no question in my mind that being able to provide content to a variety of platforms is important and will help grow our personal brand, our company’s goals and UMAPP’s exposure to obtain volunteers or attendees to different events.

We are by no means going to be perfect and it is going to take a lot of time but as the President of UMAPP for the rest of 2017, I am going to do my best to start us on a path to having a presence on Instagram, Snapchat, Twitter and Facebook.  How this is going to look will be slow and we will probably make some mistakes. So for you that are savvy and experienced - be patient, but I think the process of doing this and being in this space is going to move us to a place where we can communicate with a variety of age groups and users that we have not been able to in the past.  We will use social media for the new Booth Show and we will utilize these platforms to create excitement, awareness and information which in the past may have been a little harder to find. Yes folks, I think it is time!!!

Carter Sharp

UMAPP President 2017